The body of a LimeBike

 

Lime Bike has made the decision to pull out of Ithaca, part of a larger company decision to remove itself from markets where it is not making money. 

Russell Murphy, a spokesperson for Lime Bike, confirmed the decision in an email statement to the Ithaca Times. 

"We recently made the tough decision to depart Ithaca given challenges around operating a sustainable, long-term service," Murphy said. "We are thankful to Mayor Myrick for his forward-thinking approach to transportation and to the many who contributed to the launch and operations of the Ithaca bike share program. We are also thankful to Bike Walk Tompkins, which helped support safer infrastructure for cyclists and pedestrians and infrastructure in Ithaca, and to whom we have donated much of our bike repair equipment."

The bikes had already been removed from the city in March, and from dozens of other places around the world, over coronavirus fears, though at the time it had been assumed they would return once the outbreak ended. Now it appears the city will have to look for another bike-share program after undergoing a long process to approve Lime, though Mayor Svante Myrick said he hadn't actually heard anything from Lime regarding their future.  

"It is unfortunate that it didn't work out for them, or that they didn't see that this could be a market for growth," said Hector Chang of BikeWalk Tompkins, the most influential proponent of the program when it was first being considered by the City of Ithaca. "At least on our end, it was a great experience."

Chang confirmed Lime informed them of the decision during a conference call last month. He said BikeWalk Tompkins is informally assessing companies that could fit in Ithaca and bring another bike share program to the city. He said it was a priority for the organization, though the process would likely last until at least 2021, considering the ongoing outbreak and the amount of time it took LimeBike to be approved.

The company's Ithaca liaison, Jeff Goodmark, told the Ithaca Times in March that he no longer worked for the company. Goodmark had been instrumental in the company's momentum locally, serving as Lime's public representative at countless public meetings. 

Lime had long made it very clear, during public discussions over its future in Ithaca, that the city was not a money maker for the company and that they were either breaking even or losing money by being here, despite its widespread usage. They introduced a fleet of about 300 bikes to Ithaca and parts of Tompkins County over the last three years. The Memorandum of Understanding the company signed with the city did not include an operation obligation, though it was written to last three years from when it was signed in March 2018. 

The bike-share program proved popular though somewhat controversial, as residents would regularly vent at city meetings that the bikes were irresponsibly left in walkways, caused increased traffic on sidewalks and would clutter the Commons. Proponents of the program embraced it quickly, though, using it to zip around town and cut down on car usage and gas money. 

Bizarrely, four were set on fire in one night in September of last year, a heinous crime that has still not been solved as far as the public knows. The program was actually poised to expand its presence in the city just last year, as it examined an e-scooter pilot program. 

(2) comments

Franklins Ghost

Once again Ithaca manages to kill the goose laying the golden egg, proving that Ithaca's economy thrive4s despite liberals, not because of them.

Lime asked to expand the profitable e-bike portion of their offerings last year, and the bicycling purists were giving them grief about that effort. So, like AOC, the hippy liberals managed to kill off another economic offering or service, thereby diminishing the available options to local consumers. Good going, hippies!

Dwight Mengel

In 2017, Lime's business model, funded with private venture capital, was based on expanding into new markets worldwide, including Ithaca, NY. In 2020, Lime shifted its primary focus to profitability. (https://www.cnn.com/2020/01/09/tech/lime-scooter-layoffs/index.html) In Jan. 2020, Lime announced it was leaving Atlanta, Phoenix, San Diego and San Antonio and was pulling out of Bogota, Lima and Rio de Janeiro ...

So, Lime left Ithaca, NY. But, that is not the whole story. Lime also left Ithaca its data, the DNA to create a local bike-share service, without the expensive overhead of a multi-national corporation. The new goal is sustainability, not boom and bust.

Welcome to the discussion.

This is a space for civil feedback and conversation. A few guidelines: 1. be kind and courteous. 2. no hate speech or bullying. 3. no promotions or spam. If necessary, we will ban members who do not abide by these standards.

Recommended for you